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Google Ads guides that end with a fix, not a theory

Audit checklists, wasted-spend teardowns, search term playbooks and hands-on guides for running AI agents on your own Google Ads and GA4 data. Written by the team behind the free ppcfy.ai PPC tools.

All articles

  • How to Audit a Google Ads Account for Free (Step-by-Step, 15 Minutes) — A step-by-step guide to auditing a Google Ads account for free — what data to pull, which reports matter, how to score the account and what to fix first. No paid tools required. (Google Ads Audit, 8 min read, updated 2026-08-05)
  • Google Ads Audit Checklist: 12 Checks That Actually Move ROAS (2026) — A practical Google Ads audit checklist used by PPC specialists: account structure, search terms, negative keywords, conversion tracking, bidding, budgets, assets and PMax. Free to run. (Google Ads Audit, 9 min read, updated 2026-08-05)
  • Google Ads MCP Server: What It Is + How to Connect Claude (Free, 2026) — What an MCP server is, what a Google Ads MCP server does, and a step-by-step guide with screenshots and video to connect Claude to Google Ads and GA4 for free — no Cloud project, no developer token. (MCP & AI, 10 min read, updated 2026-08-06)
  • AI Agents for PPC in 2026: What They Actually Do (and What They Don't) — A grounded look at AI agents for Google Ads in 2026 — where they genuinely save hours, where they fail, and how to set one up safely with read-only access and human approval on writes. (MCP & AI, 7 min read, updated 2026-08-05)

Free tools mentioned in these guides

  • Free Google Ads audit
  • Search term analysis
  • Negative keyword generator
  • Claude MCP for Google Ads & GA4

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